WOOD EXPERIENCE offers complete overview of the most innovative technologies as machines for the preparation of wooden structures, and processing methods from the cutting-edge markets (Austria and Germany). It is an unmissable appointment for carpenters, construction companies and the world of design and architects.
WOOD EXPERIENCE is also dedicated to furniture, a key production sector in the Italian economy, thanks to the high-technology used in the 3 main districts of Alto Livenza, Romagnolo-Pesarese and Brianzolo. In these areas we can find the highest concentrations of wood-furniture industries at European level.
WOOD EXPERIENCE is organised over an exhibition area of over 25,000 square meters and provides, according to the data recorded by past editions of Legno & Edilizia, more than 30,000 visitors from all Italian regions as well as from many foreign countries. The exhibition highlights a high degree of satisfaction from exhibitors.
10 Good Reasons
to join WOOD EXPERIENCE 2021
Tradition and expertise
WOOD EXPERIENCE represents the development and evolution of the exhibition Legno & Edilizia. With its eleven editions exclusively dedicated to the use of wood in construction, this exhibition was the only event to draw the attention of Italian and foreign operators on the importance and relevance of the use of wood in civil and industrial buildings, and its increase and diffusion in the architectural and design field.
Italy is a large market for wooden construction
Also thanks to what was fostered by Legno & Edilizia until 2019, Italy has experienced a real evolution of the wooden construction market in recent years. Nowadays, wooden construction represents approximately 10% of the entire sector, for a total turnover of more than 700 million euros.
High international appeal
WOOD EXPERIENCE offers an comprehensive exhibition of the most innovative technologies, machines for the preparation of wooden structures and processing methods from the most cutting-edge markets (Austria and Germany). This makes it an unmissable appointment for carpenters and construction companies.
WOOD EXPERIENCE is organised on an exhibition area of 25,000 square meters and awaits, according to data recorded in 2019 by Legno & Edilizia, more than 20,000 visitors from all Italian regions and from many foreign countries.
High expertise: machinery, technologies, furniture industry
One of the main innovations of WOOD EXPERIENCE is the attention paid to the woodworking machinery and equipment sector for the building and furniture industry. The exhibition is an unmissable showcase for companies that build production and automation systems, of which Italy is on of the world’s largest producers.
An advertising campaign aimed at targeted and qualified contacts
The promotional program aimed at all business operators of the wooden constructions design involves the most modern means of communication, from the customised invitation, to social media campaigns, up to the recall of the www.wood-experience.com web site.
WOOD EXPERIENCE is advertised in the main sector magazines on paper and online, and is present at the main international trade exhibitions. It is also promoted with specialized meetings with industry experts who illustrate the value and technological contents of the event.
Within WOOD EXPERIENCE, a particular focus will be dedicated to Ecohouse – materials and technologies for energy efficiency – which will feature the companies of efficient heating, air conditioning systems, technologies for the treatment of water and air, insulating materials, building automation, home automation and IOT. It is aimed at installers, resellers, plumbing and heating technicians, entrepreneurs, architects and designers.
High-quality scientific program
WOOD EXPERIENCE boasts a high-quality scientific program, in-depth discussions and professional training conferences. The program, created in collaboration with the scientific partner NEXTWOOD, the technical partner ANCE VERONA and with the support of CASACLIMA Verona, involves university teachers, the leading experts in the wood sector and the managers of the most important consortiums of companies.
The best cost-contact ratio
WOOD EXPERIENCE responds to the concepts of today’s trade exhibition market: it boasts the lowest participation costs compared to all the other main international exhibitions, cutting-edge technical, logistic and promotional services mostly included in the admission fee. Easy access to the exhibition center and parkings and free admission for visitors are other pluses of WOOD EXPERIENCE.
New business opportunities
The serious health emergency and the consequent reformulation of the economic parameters, requires all sectors to revisit the commercial strategies for relocation to the market. In particular, the wood supply chain, a key and primary element for economic recovery, can identify in WOOD EXPERIENCE the ideal path to restore and increase its business volume: for companies in the sector, WOOD EXPERIENCE it is an effective, direct, smart and shared tool.
A territory without equal
Verona is a land of art, culture, food and wine: one of the most beautiful cities in Italy, located in the center of one of the most productive areas in Europe and easily accessible by car, train and plane.